Hypur Consumer Preference Survey Results: Q3 2020

Q1: Do you generally carry cash and use it for most purchases?

Answers Answers (%)
Yes 60.5%
No 15%
Depends on the purchase 24.5%

Q2: How has your cash use changed throughout 2020?

Answers Answers (%)
Use cash more often 31.25%
Use cash less often 47.25%
Nothing has changed 21.5%

Q3: If your cash usage has changed, tell us why. (Select all that apply)

Answers Respondents (%) Answers (%)
COVID concerns (getting/spreading the virus) 51.25% 24.43%
COVID changes (retailers not accepting cash) 39.25% 18.71%
Retailers now offering contactless payment methods 27.75% 13.23%
Using credit cards more often 27.75% 13.23%
Privacy concerns 12.25% 5.84%
Worry about loss or theft 15.75% 7.51%
Discovered a different form of payment (like a mobile app or cryptocurrency) 9.75% 4.65%
Cash usage has not changed 24.25% 11.56%
Other 1.75% 0.83%

Q4: If you still prefer to use cash, tell us why. (Select all that apply)

Answers Respondents (%) Answers (%)
I’m paid in cash 22.75% 12.83%
Convenience 45% 25.39%
Privacy Concerns 27% 15.23%
I use cash for everything 22% 12.41%
Budgeting reasons 29% 16.36%
I don’t have a bank account 6.25% 3.53%
I don’t prefer to use cash 23.25% 13.12%
Other 2% 1.13%

Q5: Where do you purchase cannabis? (Select all that apply)

Answers Respondents (%) Answers (%)
In-store 67.75% 50.09%
Order-ahead and pickup 34% 25.14%
Delivery 29% 21.44%
Other 4.5% 3.33%

Q6: How has your choice of where to purchase changed throughout 2020? (Select all that apply)

Answers Respondents (%) Answers (%)
Go in-store more 30.25% 23.68%
Use order-ahead and pickup more 38.25% 29.94%
Order delivery more 25.75% 27.98%
Nothing has changed 22.5% 17.61%
Other 1% 0.78%

Q7: Which cannabis marketplace options do you recognize? (Select all that apply)

Answers Respondents (%) Answers (%)
Caliva 20% 7.99%
Dutchie 17.55% 6.99%
Eaze 21% 8.39%
Grassdoor 31.5% 12.99%
Jane 17.25% 6.89%
Leafly 37% 14.79%
Nice Guys Delivery 18.5% 7.39%
Nugg 15.25% 6.09%
SpeedWeed 22.5% 8.99%
Weedmaps 33% 13.19%
None of the above 14% 5.59%
Other 1.75% 0.7%

Q8: Do you use cash to pay for cannabis?

Answers Answers (%)
Yes 63.5%
No 14%
Depends on the dispensary 22.5%

Q9: Which cannabis payment options do you recognize? (Select all that apply)

Answers Respondents (%) Answers (%)
Alt36 13% 7.8%
CanPay 29.5% 17.69%
Hypur 11.75% 7.05%
Mtrac 10.75% 6.45%
Nature Pay 33.25% 19.94%
Paytender 29.5% 17.69%
None of the above 37.25% 22.34%
Other 1.75% 1.05%

Q10: Which options can you use to pay for cannabis at the dispensaries you purchase from? (Select all that apply)

Answers Respondents (%) Answers (%)
Cash 78.5% 34.43%
Credit card 53.5% 23.46%
Cryptocurrency (like Alt36) 10.25% 4.5%
Debit card 48.75% 21.38%
Mobile app (like Hypur or CanPay) 18.25% 8%
Prepaid wallet (like Paytender) 13.25% 5.81%
Reverse ATM 4.5% 1.97%
Other 1% 0.44%

Q11: Rank in order of preference: Which options would you like to use to pay for cannabis?

Answers 1 2 3 4 5 6 7 Mean
Cash 187 34 37 28 23 32 59 3
Credit card 64 121 48 35 42 46 44 3.46
Cryptocurrency (like Alt36) 25 34 56 42 49 65 129 4.92
Debit card 50 98 94 55 40 37 26 3.38
Mobile app (like Hypur or CanPay) 13 42 69 110 85 59 22 4.19
Prepaid wallet (like Paytender) 19 46 68 78 84 77 28 4.26
Reverse ATM 42 25 28 52 77 84 92 4.79

Q12: Rank in order of importance: What makes you choose one form of payment for cannabis over another?

Answers 1 2 3 4 5 6 7 8 9 Mean
Convenience 211 24 28 19 19 11 28 20 40 3.24
I prefer to use an app or technology solution 19 67 36 49 37 45 38 44 65 5.29
No convenience fees 34 106 96 34 33 33 23 26 15 3.84
No transaction limits 13 48 70 81 35 54 38 32 29 4.81
Not a single use solution (something you can use anywhere) 16 17 38 64 98 54 44 42 27 5.3
Privacy 33 33 34 64 70 76 38 31 21 4.92
Reward/loyalty points 20 22 44 45 41 43 103 43 39 5.64
Safety 15 50 31 31 38 47 51 104 33 5.73
Touchless option 39 33 23 13 29 37 37 58 131 6.24

Q13: If a particular payment method would help to grow and legitimize the legal cannabis market, would you be likely to change your payment habits in order to use it?

Answers Answers (%)
Yes 84%
No 16%

Q14: Do you currently earn reward or loyalty points for cannabis purchases where you buy product?

Answers Answers (%)
Yes 45%
No 42%
I’m not sure 11.25%

Q15: Rank in order of importance: What rewards do you like to receive when using a loyalty program?

Answers 1 2 3 4 5 6 7 8 9 10 Mean
Birthday / Holiday gifts 106 41 21 33 29 21 26 36 35 52 4.9
Community connection 24 45 32 41 29 32 27 31 60 79 6.2
Discounts 105 91 65 26 16 15 22 21 17 22 3.63
Early access / Exclusive events 12 44 58 54 34 45 45 51 29 18 5.46
Feeling valued by dispensary or program operator 10 23 61 49 66 56 36 49 28 22 5.54
Freebies 40 44 52 62 58 60 24 29 15 16 4.69
Money back 45 40 37 51 54 49 66 23 23 12 4.94
Trackable milestones 8 21 22 28 37 37 60 78 59 50 6.78
VIP earning status 15 27 27 31 41 44 55 46 76 38 6.4
VIP treatment (reduced wait times, priority support/ordering) 35 24 25 25 36 41 39 36 48 91 6.47

Q16: How and where do you find out about loyalty programs/coupons? (Select all that apply)

Answers Respondents (%) Answers (%)
Friends and family 60.25% 26.34%
News articles I read 27.25% 11.91%
Newsletter I subscribe to 23.5% 10.27%
Retailers I purchase from 44% 19.23%
Social media accounts I follow 34.5% 15.08%
Social media ads 29% 12.68%
None of the above 9.75% 4.26%
Other 0.5% 0.22%

Q15: Rank in order of preference: How do you like to earn reward points?

Answers 1 2 3 4 5 6 Mean
Dollars spent 187 75 29 24 34 51 2.49
Every time I purchase 83 162 49 42 44 20 2.66
Following social media accounts 21 47 117 81 61 73 3.83
Inviting friends 31 36 73 99 97 64 3.97
Leaving a review 28 48 85 90 96 53 3.84
Sharing on social media 50 32 47 64 68 139 4.21

Q16: Where do you get cannabis related news? (Select all that apply)

Answers Respondents (%) Answers (%)
Business Insider 25.5% 10.16%
Cheddar 21% 8.37%
Forbes 26.25% 10.46%
Fresh Toast 16% 6.37%
High Times 36.5% 14.54%
Leafly 28.25% 11.25%
Local/regional news 22.5% 8.96%
Social media (Facebook, Twitter, etc) 47.25% 18.82%
TechCrunch 8.75% 3.49%
WeedWeek 12.75% 5.08%
Other 6.25% 2.49%